LookFowardToHome - Property Guru
During my internship, I had the privilege of contributing to Property Guru's "Look Forward to Home" campaign.
Objective: The primary aim of this campaign was to create a sense of anticipation and excitement among potential homebuyers while fostering a deep emotional connection with the Property Guru brand. The ultimate goal was to drive higher engagement with their online platform.
Approach: At Nimble Marketing, where I interned, we implemented a comprehensive campaign management strategy to achieve these objectives. Our strategy encompassed various channels, including a strong presence on social media and strategic online advertising. One of the key components we developed for Property Guru was a captivating Video Animation for Social Media Marketing. This video content featured visually stunning graphics and compelling messaging that effectively evoked the emotions associated with finding the perfect home. In addition to video marketing, we designed an Advertising Collateral that resonated with the target audience. Furthermore, our team was deeply involved in Strategic Campaign Management, ensuring that every element of the campaign was meticulously planned and executed.